GHD has expanded the More! Rewards program concept to be an integral part of the storewide Saks Fifth Avenue OFF 5TH brand experience. The new brand vocabulary includes new tagline and visual vocabulary across all customer touch points.

GHD designed the graphics for the recently opened visitor entrance, memorial approach and Visitor Center exhibit.

Our wide-ranging projects for American Express have included work for virtually every business unit and Card product over the past 12 years.

To learn more about our ongoing strategic collaboration with American Express, please contact us.

The Smithsonian American Art Museum in Washington DC recently completed a six-year renovation. GHD provided a new system for typographic usage throughout the collection.

GHD developed the brand and rolled out this unique skincare line from Julie Macklowe. 
The decidedly restrained visuals set the brand apart from the more common busy look of skincare industry competitors.

GHD collaborated with RFR to rebrand their celebrated portfolio of worldwide properties, including the Seagram Building and Lever House in New York.

Our holistic relaunch of the historic Times Square hotel included a redesigned website as well as interior and exterior graphic environments.

While maintaining its appeal to a loyal international clientele, the brand will continue to evolve throughout 2012.

The exhibit illustrates the importance of unique design development approach paradigms in achieving revolutionary results. Smart Cars and other iconic objects were displayed as examples of successful paradigm shifts in practice.

Upon the occasion of Designtex's 50th anniversary, GHD was commissioned to design the environmental graphics and a permanent exhibition at the company's New York headquarters.

For OFF 5TH, previously an undifferentiated discount mall outlet, GHD rebranded this important division of Saks Fifth Avenue to become a major profit center and respected growth retailer. GHD has been the agency of record since 2004.

GHD is proud to be a part of the team
creating inspirational new spaces to support Carnegie Hall's music education initiatives
and backstage facilities.

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GHD is the long-standing exclusive agency of record for Macklowe Properties across all media, including identity, interactive and traditional print. Our collaborative relationship resulted in a higher market segment positioning for this well-known New York-based real estate developer.

Launch Site

Our comprehensive rebranding efforts for Eaton, the world's leading asset placement agency with offices across the globe, included all customer touch points and communication channels.

Launch Site

GHD repositioned 135 East 57 Street, designed by Kohn Pedersen Fox Associates, in advance of the building's 25th anniversary on behalf of CBRC. The highly visible tower on 57 Street in Manhattan is well known for its neoclassical design. The rebrand celebrates the grand open tempietto in the building's plaza and the articulated architecture used throughout.

GHD worked with International Cosmetic Surgery to develop the exclusive skin care brand, Skin Therapie, as well as the subsequent product packaging roll-out and merchandising.

Unconventional naming and the brandline “Refreshingly Urban” drove the multitude of branded applications for this Washington DC residential development.

Launch Site

GHD developed the foundation for the AIA Design Awards graphic platform and deployed it for four consecutive years. The program is based on the conceptual interplay between typography and dimension.

Our ongoing tactical support for Dun & Bradstreet includes the ground up development of the D&B Government Solutions website,
email campaign strategy and various print collateral projects.

For what will become Washington DC’s tallest building, this LEED Platinum project represents a new way of “Working Smarter.”

Launch Site

The Red Building, designed by Cesar Pelli, is the final element of the sprawling Pacific Design Center masterplan in West Hollywood, California. Our brand development includes the identity and case-bound monograph for the building.

Our broad range of work for Fiduciary Trust, including a comprehensive capabilities book, revolves around our advertising development theme, "Wealth That Endures."

Our tagline for this architectural centerpiece of Times Square, “The Ball Drops Here,” is a play on the popular illuminated Waterford Crystal Ball that drops from the top of 1 Times Square every year on New Year’s Eve.

GHD has been a part of the ongoing effort to design the sprawling New York workspace for Google, recently featured in Interior Design magazine.

Interior Design Article
Image Slideshow

Our comprehensive rebranding efforts at 17 State Street, one of Downtown Manhattan's most recognizable skyscrapers, included a redesigned public plaza by GHD.

The General Motors Building was repositioned by GHD to reclaim its place
as the most desirable office address in the US.
The extensive rebranding program included
print and interactive media implemented over
several years.

GHD developed the casebound building portfolio and web presence for this widely respected national real estate and design center developer. The progressive nature of the design work reflects the forward thinking philosophy of the CBRC organization.

Fairfield Metro Center is a one-million square foot mixed-use and transit-oriented development in Fairfield, Connecticut. The environmentally conscious approach is articulated in our broadly applied brand development.